For the past decade I have handled all marketing and design work for this popular multi-unit bar and restaurant. Additionally, I designed the label for their award-winning barbecue sauce - sold in locally at Whole Foods and D'Agostino.
Over the years, we have gone through multiple brand refreshes, leading up to the recent opening of their new Upper East Side location in late 2016. My responsibilities covered everything from internal and external signage and design, logos, menu design, custom murals, t-shirts and beyond.
In 2015 I was given the opportunity to do a full rebranding for PRIME Real Estate Group in Hoboken, NJ. Everything was redone from their logo/s, to colors, typography and beyond. All flyers, business cards and other collateral were completely redone. This rebranding also included a new responsive website. Our relationship has extended since to include all continuous marketing work including the branding of new and future developments.
In 2007, I was hired to develop the branding for a new restaurant concept on Park Ave. Originally conceived as a "diner", Big Daddy's has become an international restaurant chain after opening its Dubai location in October 2016.
Since its inception, I have created all essential marketing design - from logos through merchandise and beyond. I work hand in hand with the team to develop an incredibly dense menu, and concept.
In 2006 I was given the opportunity to develop a brand for what was to be a popular Upper East Side sports bar - Bounce. Fast forward 6 years later, when taking on a larger venue downtown, I was given the opportunity to create an iconic new identity for Bounce Sporting Club. From menu design to merchandise to marketing, for many years I served as the sole creative behind the brand.
In 2016 I was presented with an interesting project. Total Nutrition is a franchise selling nutritional supplements throughout the Northeast and beyond. My assignment was to take what was an already established fitness brand - with a distinctly cold look, and repurpose it for an organic, fast casual dining / coffee house. New colors were chosen - the iconic ring in their logo was transformed into a fork, and complementary typefaces and backgrounds were added to establish a new general consumer-friendly look.
For 10 years I handled all graphic design and marketing for City Crab and Seafood Company - a classic NYC establishment on Park Avenue near Union Square.
From logo design to signage, to print advertising, vehicle wraps, menu design - you name it - I created it. In late 2016 City Crab was taken over by Danny Meyer's famous Union Square Cafe.
MotionTraxx is an innovative fitness company that I have worked with for a number of years. Working very closely with their founder, Deekron Krikorian, I handled everything from logos and branding to cover art, to the design of their popular mobile app.
Being a Hoboken resident, I always take pleasure in working with local establishments. And nothing says "Hoboken" like a Hoboken bar. Here are some I've had the pleasure of working with - from logo design to web development and more.
For the past couple of years I have handled marketing and product design for Zoono - a revolutionary antimicrobial product. As an upstart in the industry, they have recently been introduced as a house brand for CVS. I have handled everything from corporate materials, to print ads, to sales pieces - as well as their website.
A few years back, I created the identity for a new modern Greek restaurant in Teaneck, New Jersey. I still handle their print advertising design.
I have recently handled a complete rebranding of Prestige Property Group in Hoboken, NJ. We are currently rolling out all new business materials, from business cards to flyers to signage and more.
I developed the original branding for Regional Radiology a number of years ago, and worked with them to create an entire suite of materials, as well as print and outdoor advertising.
As they have recently become a member of NYU medical center I have been working with them on a continuous basis developing collateral, signage and more.
For the last decade I have performed internal marketing services for The Legacy Agency - a publicly traded worldwide company. From their iconic TLA logo to countless pitchbooks, athlete logos and beyond.
For the last 10 years I have handled all print work for one of the leading advertising and web development firms exclusively dedicated to servicing labor unions. My work has ranged from logo design to signage to print ads, arena LEDs, activity books and beyond.
For a number of years I served as in-house creative for Primary Wave Music Publishing. I handled pitch decks for prospective clients, product design, plus development of spec projects.
In 2016 I was hired by URSA Development to brand and market a new building in uptown Hoboken. I handled everything from logo design to web development to all marketing materials, to managing a successful pay-per-click campaign, ultimately leading to the sale of the entire building. This was one of a handful of project I have worked on for URSA Development.
Healthy Choice Organic Mattress is a manufacturer and distributor of high-end mattresses and bedroom furniture. I created their identity and handle marketing services from ads to in-store signage and beyond.